REALTORS
Social Media
November 8, 2009 by C Dale Hillard · Leave a Comment
Facebook for My Company? Yes or No?
With the new social media coming into its own, the question is now whether or not I should put my personal real estate business or my company on Facebook. What is one to do? Here are a few questions to ask and a couple of tips from those who have done it. Maybe these quick pointers will help you decide:
1. When the site is “all about you” it looks a bit pompous. If the site is for your past clients, business associates and family, that may not matter. It is important how you attract people to come to the site. E-mail is a common way to invite people. Suggestion: “Oliver suggests you check out his site at …”
2. Naming the company as the site seems to open it up more for you, even if you are a company of one person. This allows you to talk about more topics in the industry … market conditions, financing options, interest rates, etc.
3. It might be a good idea to sign on for yourself first — just to experiment and get comfortable with how the program operates. Once you are experienced with a few of the basics, you can open a separate site to expand. In skiing they have a “bunny hill” for beginners, you know.
4. As basic as this is … be sure you fill in all the details correctly and completely. Check for spelling errors, grammar and punctuation. It is totally unprofessional to have these blatant errors on your site.
5. Establish your guidelines and rules. It is important to know the “toleration level” of those you invite to be on your list. How many messages will they allow before they “block you” and begin to get annoyed with your constant sending to them. This is a delicate balance, especially with more and more people sending more and more “spam-type” messages.
6. Mix up your style. Do a status update or post a note or link on the “wall” … That way your message shows up on a fan’s news feed.
7. Learn the various methods of communication within Facebook.
8. Have fun and learn and communicate.
