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C Dale Hillard
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Goal Setting
Goal Setting: A History Lesson of Importance There is a famous story told from the 1979 Class at the Harvard MBA program. Mark McCormack tells of this study in his book, “What They Don’t Teach You at Harvard Business School.” In that year, the students were asked, “Have you set clear, written goals for your future and made plans to accomplish them?” He reports that only three percent of... [Read more]
First Time Homebuyers
First Time Homebuyers — Now Is The Time The $8,000.00 is in effect until June, 2010. Congress is seriously considering extending it into 2010. Stay tuned to learn exactly when that announcement will be coming forth. So, in the meanwhile, go buy NOW and seek a “quick closing” or get yourself positioned for the proposed extension, which experts agree is going to happen. The two big issues... [Read more]
Social Media Review
Social Media – Pro and Con – A Brief Note The social media is literally exploding. It is a new found way to find long lost friends and family. People are finding each other and are now staying connected and communicating with each other. Others have found it a great way to build business. However, be aware of the match and the trade-off. In the personal realm I’m sure telling each other about... [Read more]
Social Media
Facebook for My Company? Yes or No? With the new social media coming into its own, the question is now whether or not I should put my personal real estate business or my company on Facebook. What is one to do? Here are a few questions to ask and a couple of tips from those who have done it. Maybe these quick pointers will help you decide: 1. When the site is “all about you” it looks a bit... [Read more]
Open Houses
A Few Quick Tips about Buyers and Open Houses Okay everyone … Things are changing for both Buyers and Real Estate Agents in promoting and checking out Open Houses. Here are a few tips for both agent and buyer: 1. Technology is forcing new ways to promote and research for open houses. 2. According to a recent Trulia (website) survey conducted by Harris Interactive, homebuyers are twice as likely... [Read more]
Successful Real Estate Agents
7 Habits of Highly Successful Real Estate Agents Recently, Mr. Scott Dixon, President of the real estate division, Network Communications, reports the seven habits of successful real estate agents. His company commissioned a study through OSR Research of more than 1,000 top agents to learn how they create and sustain successes in this recently turned real estate market. Some agents have reverted... [Read more]
Saying Thank You
“Thank You” Still Goes A Long Way In Building Your Business As children we are taught by our parents to always say “Thank you.” That lesson learned as a youth will go a long way in building your business as an adult. It is amazing what a simply “Thank You” does to people. The well known phrase is usually delivered with a smile…and almost always answered back with a reflective smile... [Read more]
Short Sale
Today’s market is finding more and more properties appearing for sale in the Multiple Listing Service (MLS). ? Many owners have decided they want to let their property(ies) go. ? Most of them are asking their lenders to “forgive debt” and attempting to “cut their losses” with agreement from the lender. Many of these sales are by homeowners who are trying to sell their... [Read more]
Agency — Who Represents Whom?
That is a focal and pivotal question for today’s consumer. Since the agency question began to occur in 1984 (when the National Association of REALTORS (NAR) introduced the topic for the beginning of serious discussion on the issue) the shift began to change from “sub-agency” to “buyer-agency.” The topic gained momentum within the real estate industry for the next two... [Read more]
Headlines — Ignore or Not?
Recently I read an article in Time Magazine entitled, “Ignore the Headlines!” Except this one. … And, it got me thinking that the author may write a great story and the person in charge of writing the headline for the article may totally change the meaning by the wording of the headline. Every class I have ever taken in marketing talks about the importance of the “Attention”... [Read more]
