Dispel The Myth — Broker Walks on Water

Well, to be honest, the “Broker Does NOT Walk on Water.”  The truth be told — he is often in-hot-water or is in water-up-to-his-neck, but there is no water walking.  The fact that this Designated Broker has years of experience and two very experienced and knowledgable brokers who works with him makes this team a valuable asset to scores of agents.

Chances are you have someone to whom you can go with real estate questions, but it is extremely helpful to have someone who has “been down that road before” to assist you and help you avoid the pitfalls.

Rely on the experience of your Broker.  This is the reason the Arizona Department of Real Estate placed a Designated Broker in place over the licensed agent — to provide supervision of agents to avoid problems with sellers and buyers.  CDH

Dispel The Myth — Waive The Lead Based Paint (LBP) Form

Waive the LBP form?  No Way!!  This is a Federal Law, therefore there is no discussion about this form being waived.  The requirement is for all properties that pre-date 1978 to have this form completed by first, the sellers(s), then accepted by the buyer(s).  The listing agent and the buyer broker agent are also required to initial and sign the form.  There are NO EXCEPTIONS to the use of this form.  (Note:  The contract also specifies that the form MUST be on one page; counter-part is not allowed.)

We are holding one agent’s commission until we get the form signed — it has now being in excess of three years.  The fines can be as high as $11,000 per line.  We take the form seriously.  CDH

Dispel The Myth — Sales Meetings

Obviously, some sales meetings might be a “waste of time” but when the Broker or Sales Manager properly prepares this (these) meeting(s) can be the best hour of the week.  There is something about an agent being current with what is going on in the market, what changes have occurred with lending, trends that are happening faster-than-ever, what price range is selling more rapidly this month, issues that have come from the state legislature or the national, state or local REALTOR association.

The modern agent still needs to stay in touch with other agents in the office and get the feel of what is happening in the market place.  With the vast available information on the Internet, the forms available on Zip Form, the home office, e-mail, the fax machine, it is easy to be deluded to think that you can do it all from home — and miss out on the human element of real estate.

So, please take a look at attending your office sales meeting — It is a MYTH to think that you will gain time by missing a sales meeting.  Be one of the informed and share with your agents at the sales meeting.  You’ll be glad you did.  CDH

The Best of Both Worlds

Whether you are a homeowner or a seminar planner, C Dale Hillard can be your best friend in real estate.  He has the knowledge needed to give you the results you expect.  Call Dale and get the “BEST of BOTH WORLDS.”

Extraordinary Service …

This extraordinary service takes the guess work out of choosing a REALTOR.  After all, who is more qualified to find one of the state’s best agetns than someone who has trained most of them himself?  As a working real estate broker and a past president of the Arizona Association of REALTORS, Dale knows what you expect from your agent —communication, knowledge, and outstanding service.  Dale brings each of these to you, personalizing his servie to your needs.

Choosing Your REALTOR…

…may be the single most importantdecision you make on the way to selling your property, and it is usually one of the most difficult.  There are agents everywhere, all claiming to be the best.  Choosing among them can be frustrating.  Dale carefully anaylzes your needs and from the impressive list of quality agents he has trained, finds the professional ideally suited to your type of home, your schedule, and your expectations.

Homeowner, Consider This …

If you are a homeowner reading this, you may be wondering what all this has to do with you.  The answer is that C. Dale Hillard in now offering his services to homeowners like you —-to find the best real estate agent from the Valley of the Sun agent network all the way from North to South and East to West in Arizona.

Results

C. Dale Hillard has the knowledge to get the results your’re looking for, whether you’re looking for someone to sell your home or organize a successful conference or seminar.  Call today.

Knowledge

There is no substitute for knowledge.

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  • Not flashy style
  • Not empty promises.
  • Not false hopes.
  • Nothing.

Headlines — Ignore or Not?

Recently I read an article in Time Magazine entitled, “Ignore the Headlines!” Except this one. … And, it got me thinking that the author may write a great story and the person in charge of writing the headline for the article may totally change the meaning by the wording of the headline. Every class I have ever taken in marketing talks about the importance of the “Attention” segment in the famous (or is it now infamous) AIDA formula … (Attention, Interest, Desire and Action) This is the historical model of how advertising works, by first getting the consumer’s attention — namely, by the headline. Then lead into the interest and desire parts of the given topic and conclude with a “call-to-action” such as call today.

This particular article in Time was talking about housing, real estate and stocks. It was interesting to me because of the real estate aspect of the article. The author, Dan Kadlec, was actually recommending that NOW is a good time to purchase real estate while the bulk of the news media was decrying how bad the market is and how depressed it is becoming, and the typical story of “doom and gloom.” This man spoke with wisdom emphasizing that today is the time to BUY. Buying at the lower end or bottom of the market is the best time to buy. You can enjoy your new home now and build equity right now with the prices low and interest rates as cooperative as they have been in years. I agree. Like he said, “…you should think long term — and get off your thumbs.” Time Magazine .. February 25, 2008

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